Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... potential of your product. One simple way to decide whether your product sales are likely to benefit from a viral, buzz, or word of mouth campaign is to ask your clients, customers or consumers how likely it is that they would, if ...
... potential of your product. Remember, viral, buzz and word of mouth campaigns are most likely to drive sales when you have a product that delivers an experience that exceeds expectations. Throughout the chapters of Connected Marketing ...
... potential of online branded games as a buzzworthy alternative to passive or 'interruptive' advertising. Steve Curran, president of US digital design agency Pod Digital, makes the case that online branded games are not only entertaining ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
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