Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... opinion leaders used to optimize product launches. Using 'get it first' sampling (pre-launch freebies),'inside scoops' (buzzworthy information) and 'VIP votes' (market research) to turn opinion leaders into word of mouth advocates ...
... opinion leaders, conducted in the name of market research. The chapter. Introduction and summary xxvii.
Justin Kirby, Paul Marsden. leaders, conducted in the name of market research. The chapter explains how to set up and ... opinion leading consumers can boost sales by up to 30%. By triggering a powerful psychological mechanism called the ...
... opinion leaders a blueprint for identifying online opinion leaders and demonstrates their influence in the propagation of a viral marketing campaign for software company SAP. Cakim shows that people are almost twice as likely to open an ...
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