Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... Viral marketing Justin Kirby 7 Online opinion leaders: a predictive guide for viral marketing campaigns Idil Cakim 8 Buzz monitoring Pete Snyder vii xii xiii xv 24 47 59 71 87 107 119 9 10 Changing the game Steve Curran Blog marketing ...
... viral marketing is often the label of choice for campaigns harnessing online word of mouth connections,5 word of mouth marketing for campaigns using traditional or 'offline' word of mouth connections, and buzz marketing for campaigns ...
Justin Kirby, Paul Marsden. Viral marketing: The promotion of a company or its products and services through a persuasive message designed to spread, typically online, from person to person. Word of mouth marketing: The promotion of a ...
... viral email' (2000): Popular viral email promotion that demonstrated the speed of viral marketing. In just three hours, the UK ISP (Internet Service Provider) signed up 20 000 people to its marketing database after sending out an email ...
... online communities, was picked up and widely reported in the mainstream mass ... viral mobile campaigns – used to generate loyalty, capture customer data and ... viral 'forward a friend' SMS voucher, its virality lies in the fact that it ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |