Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... Word of mouth: what we really know – and what we don't Greg Nyilasy Black buzz and red ink: the financial impact of negative consumer comments on US airlines Bradley Ferguson Myths and promises of buzz marketing Stéphane Allard Buzz ...
... word of mouth suddenly turns negative. Rumours begin to spread that tulips are no longer worth the extraordinary amount people are paying for them. In a few short weeks, this negative word of mouth triggers a precipitous and dramatic ...
... word of mouth appeal of the Nike brand. In a joint venture with Lance ... words 'Live Strong' – the mantra of Lance Armstrong, cancer survivor and seven-time ... negative buzz – as a campaign that sold itself rather than the car it was ...
... word of mouth and stimulate sales. Part Two: Connected Marketing Principles begins with Chapter 11: Word of mouth ... negative word of mouth. Using an in-depth case study focusing on the US airline industry, Ferguson shows how just a 1 ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
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