Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... million subscribers in 18 months with a marketing budget of only $500 000.18 2. Unilever Dove 'Share a Secret' (1998): One of the first examples of a viral sampling initiative, this campaign turned loyal users of Dove soap into active ...
... million visits on the first week of the film's release.20 4. Virgin.net 'viral email' (2000): Popular viral email promotion that demonstrated the speed of viral marketing. In just three hours, the UK ISP (Internet Service Provider) ...
... million adidas 'Fevercards' were ordered in 46 days and sent out to fans in 180 countries. Follow-up research showed that 78% of Fevercards sent out were handed out to friends, stimulating brand conversations 65% of the time.This brand ...
... million, and certainly succeeded in getting people and the media talking, chalking up 624 news reports, including the cover of People Magazine, and driving half a million people to the Pontiac website.30 The campaign was also noteworthy ...
... million visitors prior to the release of Halo 2, created scores of active online communities, was picked up and widely reported in the mainstream mass media, and introduced the motto of ARG gamers,'TINAG', into popular language (This Is ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |