Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... Marketing Practice 1 1 Seed to spread: how seeding trials ignite epidemics 3 of demand Paul Marsden 2 Live buzz marketing Justin Foxton 3 Creating brand advocates Sven Rusticus 4 Brewing buzz Liam Mulhall 5 Buzzworthy PR Graham Goodkind 6 ...
... viral marketing is often the label of choice for campaigns harnessing online word of mouth connections,5 word of mouth marketing for campaigns using traditional or 'offline' word of mouth connections, and buzz marketing for campaigns ...
Justin Kirby, Paul Marsden. Viral marketing: The promotion of a company or its products and services through a persuasive message designed to spread, typically online, from person to person. Word of mouth marketing: The promotion of a ...
... online campaign that combined advertising with entertainment (aka ... marketing. In just three hours, the UK ISP (Internet Service Provider) signed up 20 000 ... buzz, getting reported in the New York Times and the Harvard Business Review ...
... buzz stunt to get General Motors' new Pontiac G6 car onto conversational agendas.The event involved giving away a new Pontiac G6 to each member of a live audience of the popular US Oprah Winfrey television talk show.The 276-car giveaway ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |