Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... advertising hyperclutter, media channel fragmentation and new ad-busting technology that enables people to skip and block unwanted advertising' are major challenges to the traditional marketing model.Throughout the book we are also ...
Justin Kirby, Paul Marsden. back to discussing her next advertising campaign.Today she stumbles over buzz wherever she goes. She searches on Google for her company's name and comes across a discussion between two unhappy customers. As ...
... advertising, brand advocacy programmes, live buzz programmes, brand blogging, buzzworthy PR, influencer outreach ... advertising. Mass media advertising: The promotion of a company or its products and services through paid-for persuasive ...
... advertising, are not working anymore. And the facts back them up. A 2004 study into advertising effectiveness by Deutsche Bank in the US consumer packaged goods sector found that only 18% of television advertising campaigns generate a ...
... advertising is wasted; I just don't know which half.'13 Today, if a company manages to waste only half of its advertising budget then quite likely it is doing better than many of its competitors. Crisis in mass marketing? The numbers 18 ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |