Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... of Innovations.23 7. Procter & Gamble 'Tremor' (2001–ongoing): The most comprehensive and extensive seed marketing initiative to date: a 10. national US sampling panel of over 250 000 teen xxii Introduction and summary.
... Tremor seeding trials have been able to produce sales uplifts of up to 30% for P&G's new products and those of its partners – including Coca-Cola, Sony and Toyota. In 2005, Procter & Gamble launched 'Tremor Moms', a second launch ...
... Tremor panel. For more on this and other 'stealth' campaigns see Kaikati, A. and Kaikati, J. (2004) 'Stealth marketing: How to reach consumers surreptitiously', California Management Review, 46 (4) (Summer): 6–22. See also CBS 60 ...
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