Competition and Technological Change in the Television Industry: An Empirical Evaluation of Theories of the FirmSpringer, 18 июн. 1985 г. - Всего страниц: 234 |
Содержание
| 1 | |
Structure of the Book | 10 |
A ManagerialBehavioural Paradigm | 26 |
A Schumpeterian Paradigm | 37 |
The UK Television Industry | 53 |
ANALYSIS | 62 |
Strategy and Control of the Firm | 97 |
Technical Change | 109 |
Marketing Price | 122 |
Marketing Quality | 136 |
Marketing Distribution | 149 |
Conclusions for Theory | 173 |
Implications for Theory | 204 |
Major Specialist Renters 1980 | 218 |
| 230 | |
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Competition and Technological Change in the Television Industry: An ... Erik Arnold Просмотр фрагмента - 1985 |
Competition and Technological Change in the Television Industry: An ... Erik Arnold Просмотр фрагмента - 1985 |
Часто встречающиеся слова и выражения
advertising analysis brand British Telecom capital cent chassis colour components consumers costs CTV product Decca demand side distribution economic effective planning horizon electronics Engel curve entrants entry established firm behaviour Galbraith goals growth Hitachi important increased innovation investment involved less managerial managerial-behavioural market share Matsushita modules monochrome monochrome sets Monopolies Commission monopoly Mullard neoclassical theory oligopolists oligopoly organisational output paradigm Philips Post Office Prestel Price Commission price competition product cycle product diversification product recipe product technical change profit maximisation Radio Radio Rentals Rank Rediffusion reduced relatively reliability rented retail role saturation Schumpeter Schumpeterian Sciberras screen short run Sony specialist renters strategies subsidiary suppliers supply Table technostructure teletext television manufacturers television rental television set tend Thorn Trinitron UK firms UK manufacturers UK television industry vertical integration viewdata volume