Entrepreneurship in a European Perspective: Concepts for the Creation and Growth of New VenturesSpringer Science & Business Media, 5 нояб. 2010 г. - Всего страниц: 499 Foreword One of the most frequently debated questions in management relates to what the r- sons for success and failure of new companies, corporate initiatives and projects are. Obviously, to increase the rate of young enterprises’ success while reducing the n- ber of their failures would be a win-win situation for everyone. It is therefore vital to possess a “road map” or set of good advice on this never-easy undertaking. This book responds to such a need by presenting, in an accessible way, an overall view of the fundamental, critical areas of management of both the start-up and the continuity of new enterprises. Primarily, this book is addressed to students and teachers of the growing academic field of entrepreneurship studies. However, in my opinion, it also has an appeal to students and academics in any scholarly field, for in our times we can well speak about an organic interdependence between “entrepreneurship” and “higher education and research”. A number of reasons exist for this double-helix arrangement. On the one hand, it can be pointed out that the role and conditions of present-day higher education call for much more open and innovative ways with which to approach core tasks such as teaching, the organization of studies and the undertaking of research, not to mention the whole area of funding. |
Содержание
| 1 | |
2 Processes Entrepreneurial Opportunity Innovation | 67 |
3 The Business Plan and Formation of the Enterprise | 115 |
4 Marketing | 185 |
5 Organization and Personnel | 243 |
6 Startup and Growth Financing | 282 |
7 Growth and Growth Management | 347 |
| 450 | |
| 495 | |
Часто встречающиеся слова и выражения
according achieved activities addition advantages aims analysis application approach areas bank basis business plan capital carried communication competences competition concept context controlling corporate costs culture customers debt decision demand depending discussed distribution economic effects employees enter entrepreneurial entrepreneurship equity essential established ethical example existing external factors financing formation founders founding function further future growing growth growth strategies idea Illustration important increase individual industry influence innovation instance interest internal investment investors lead measures method objectives offer operational opportunities organization organizational particular personnel phase position possible potential practice problems profit question regard relations relationship relevant risks share shows social specific start-up strategy structure success tion turnover types typical usually venture young enterprises