Riding the Roller Coaster: A History of the Chrysler CorporationWayne State University Press, 2003 - Всего страниц: 385 The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business, and for fans and critics of Chrysler's products. From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three." The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve. |
Содержание
The Early Life and Career of Walter Percy Chrysler | 1 |
WillysOverland Chalmers and Maxwell | 15 |
TABLES | 25 |
Walter Chryslers Car and His Company 192427 | 29 |
The Dodge Brothers and Their Company | 45 |
Dodge Brothers in the 1920s | 61 |
Success and Struggle 192833 | 73 |
Chrysler in the Mid1930s | 87 |
IO Postwar Recovery and Crisis 194550 | 149 |
The Tex Colbert Era 195061 | 161 |
The Fat Years 196168 | 187 |
The Lean Years 196979 | 207 |
Lee to the Rescue 197883 | 233 |
Lees Company 198492 | 263 |
Chrysler into DaimlerChrysler 19932002 | 295 |
Chrysler Corporation A Retrospective | 315 |
Другие издания - Просмотреть все
Riding the Roller Coaster: A History of the Chrysler Corporation Charles K. Hyde Ограниченный просмотр - 2003 |