The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of ArtWalter de Gruyter, 2 янв. 2012 г. - Всего страниц: 377 The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics). |
Содержание
2 Romanticism | 153 |
23 The quest | 155 |
24 A universal impulse | 156 |
25 Preview | 157 |
3 The joys and sorrows of consumption | 158 |
From romanticism to sentimentality | 169 |
33 The age of sentiment | 178 |
Faust gets saved | 198 |
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| 23 | |
4 Criticisms and defenses of interpretive semiology | 43 |
42 The critique and defense concerning the appeal to managerial relevance | 53 |
5 Preview | 60 |
Chapter II Semiotics and popular culture | 61 |
2 The ideology of consumption | 62 |
22 Dallas and Dynasty | 63 |
23 Sacredness and secularity in motion pictures | 85 |
3 Motion picture mythology | 119 |
31 Introduction | 120 |
32 What is a myth? | 121 |
33 Analyzing myths | 122 |
35 The structure of myths | 123 |
36 Motion pictures as myths | 124 |
37 Discussion | 147 |
A literary approach to the joys and sorrows of consumption | 151 |
Odysseus returns | 211 |
4 Epilogue | 225 |
Chapter IV Seven routes to facilitating the semiotic interpretation of consumption symbolism and marketing imagery in works of art | 229 |
2 Prospects and problems dangers and difficulties | 230 |
3 Seven routes to interpretation | 235 |
4 Conclusion | 241 |
Appendices | 243 |
Beverly Hills cop | 246 |
Tin men and the marketing concept | 254 |
Gremlins as metaphors for materialism | 265 |
Coastal disturbances coauthored with Stephen Bell and Mark W Grayson | 277 |
Sacred and secular consumption imagery in A Christmas carol | 286 |
Automotive signs in Two for the road | 296 |
Major and minor uses of symbolic consumer behavior to develop plot and character in Out of Africa coauthored with Mark W Grayson | 310 |
References | 323 |
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