Mass Communications and Media Studies: An IntroductionA&C Black, 28 окт. 2010 г. - Всего страниц: 251 Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory. Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members. |
Содержание
1 Mass Communications and Contemporary Culture | 1 |
2 Media Studies and Media Literacy | 18 |
3 Advertising | 32 |
4 Television | 50 |
5 Radio and Music | 71 |
6 Print Media | 91 |
7 Movies and Video | 112 |
8 The Internet | 129 |
9 New Media | 151 |
10 Disaggregation and Convergence | 171 |
11 Mass Communications and the Legal Environment | 190 |
12 Globalization | 208 |
Notes | 225 |
Glossary | 240 |
| 249 | |
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