Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation

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Springer, 29 апр. 2015 г. - Всего страниц: 168
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.
 

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Содержание

Introduction
1
Bottom of the Pyramid Concept Taking Stock
6
Disruptive Innovations Theory
27
Methodology and Research Process
39
Study 1 The Bottom of the Pyramid Market as a Source for Disruptive Innovations
47
Study 2 Lessons from GE Healthcare How Incumbents Can Systematically Create Disruptive Innovations
75
Study 3 Lessons from Tata How Leadership Can Drive Disruptive Innovations
104
Addendum Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid markets
131
Discussion of Findings and Conclusion
141
Appendix A Bottom of the Pyramid Innovations from India Mentioned in Studies by CK Prahalad
156
Appendix B Interview List Study I
157
Appendix C Interview List Study II
158
Appendix D Interview List Study III and Addendum
159
Appendix E Interview Guidelines
160
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