Strategic Retail Management: Text and International Cases
Springer Science & Business Media, 16 окт. 2007 г. - Всего страниц: 366
Retailing is becoming consistently more important in economic terms. This becomes evident when looking at the development of many individual countries, in Europe, America and Asia. In highly developed countries, re tailing is assuming more and more of aleadership role in the distribution channel. The expansion strategies, retail branding strategies, innovative solutions for supply chain management etc., all reflect this trend. In trans formation countries, such as in Central and Eastern Europe, as well as in emerging countries, such as China and India, fundamental changes in retail ing structures become apparent and may lead to comparable developments. In view of internationalisation, afurther profound change can be noticed. Retailing companies that were formerly characterised by alocal or national orientation are increasingly developing into global players with worldwide operations. Book Concept and Overview The present book is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their imple mentation in practice are at the core of the book. This is not atraditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide athematic overview of key issues and to illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.
Отзывы - Написать отзыв
Не удалось найти ни одного отзыва.
Adapted advertising Aldi assortment Benetton Berman/Evans 2007 brand image buying Carrefour Castorama category killers Chapter Clubcard competitive competitors concept consumer convenience Coop costs countries customers department stores distribution EDLP electronic equity stores Esprit Esprit Holdings Limited example factors Figure focus food retailing franchise franchisor Fressnapf Galeries Lafayette Germany global growth strategy hard discount IKEA IKEA's important increase internationalisation Internet inventory Levy/Weitz logistics loyalty card loyalty programmes manufacturer brands market entry market share Media Markt merchandise Metro AG Metro Group million non-food NOPAT offer operating organisational planning positioning potential profit purchasing retail brand retail company retail formats retail marketing retailer's RFID role Sainsbury's segment selling shopping centres Source specialty stores specific store brands store formats supermarkets suppliers supply chain management target Tesco tion turnover Wal-Mart
Стр. 9 - ... the International Standard Industrial Classification of all Economic Activities...
Стр. 340 - Camuffo, A., Romano, P. and Vinelli, A. (2001) Back to the future: Benetton transforms its global network.