The Effects of Mass CommunicationFree Press, 1960 - Всего страниц: 302 This book is "primarily a collation of the findings of published research. Part I deals with mass communication as an agent of persuasion. Part II deals with the effects of specific kinds of media content." A new orientation is suggested: the "Phenomenistic" approach which "is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view of the media as influences, working amid other influences, in a total situation." |
Содержание
INTRODUCTION 124 | 2 |
INTRODUCTORY NOTE | 12 |
THE CREATION OF OPINION | 53 |
Авторские права | |
Не показаны другие разделы: 13
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