The Dumbest Moments in Business History: Useless Products, Ruinous Deals, Clueless Bosses, and Other Signs of Unintelligent Life in the Workplace
Portfolio, 2004 - Всего страниц: 161
Business 2.0 magazine publishes an annual cover story called "The 101 Dumbest Moments in Business." Featuring 101 hilarious items about the year's most unbelievably stupid business blunders, it's hugely popular with its more than half a million print subscribers--and with the two million people who read it on the Web this year. In The Dumbest Moments in Business History, the editors of Business 2.0 have compiled the best of their first four annual issues plus great (or not so great, if you happen to be responsible) moments from the past.
From New Coke to the Edsel, from Rosie magazine to Burger King's "Herb the Nerd," the book's highlights include:
Grouped by theme--bosses gone bad, criminally creative accounting, etc.--The Dumbest Moments in Business History is a fun and funny look at the big-time ways that big-time companies have screwed up through the decades
On the web: http://www.business2.com
Отзывы - Написать отзыв
Manufacturing and Production
Не показаны другие разделы: 5
Другие издания - Просмотреть все
The Dumbest Moments in Business History: Useless Products, Ruinous Deals ...
Просмотр фрагмента - 2004