Competitive Intelligence: How To Gather Analyze And Use Information To Move Your Business To The TopSimon and Schuster, 1997 - Всего страниц: 300 In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy. |
Содержание
BEING A HERO AND NOT A | 7 |
What Is Competitive Intelligence? | 13 |
THE RISE OF COMPETITIVE INTELLIGENCE | 15 |
WHAT COMPETITIVE INTELLIGENCE CAN DO | 18 |
INFORMATION VERSUS INTELLIGENCE | 20 |
WHY MOST MANAGERS ARE STILL STUCK IN THE INFORMATION AGE | 36 |
RealWorld Competitive Intelligence | 41 |
THE INTELLIGENCE CYCLE | 43 |
BENCHMARKING AND COMPETITIVE INTELLIGENCE | 143 |
HOW THE JAPANESE PERFORM COMPETITIVE INTELLIGENCE | 159 |
COMPETITIVE INTELLIGENCE IN OTHER COUNTRIES | 186 |
BUILDING A COMPETITIVE INTELLIGENCE SYSTEM | 201 |
JUSTIFYING THE COST OF COMPETITIVE INTELLIGENCE | 229 |
USING COMPETITIVE INTELLIGENCE IN | 235 |
ETHICS | 241 |
THE NEW GATEKEEPERS | 250 |
PLANNING AND DIRECTION | 48 |
COLLECTION | 53 |
ANALYSIS | 95 |
DISSEMINATION | 133 |
MERGERS AND ACQUISITIONS | 138 |
WHY THE U S GOVERNMENT MUST GET INVOLVED | 260 |
COMPETITIVE INTELLIGENCETHE NEXT GENERATION | 277 |
GLOSSARY OF COMPETITIVE INTELLIGENCE | 285 |
291 | |
Другие издания - Просмотреть все
Competitive Intelligence: From Black Ops to Boardrooms : how Businesses ... Larry Kahaner Просмотр фрагмента - 1996 |
Часто встречающиеся слова и выражения
activities American analysis analyzed AT&T Bell Atlantic collect information company's competitive intelligence methods competitive intelligence professionals competitive intelligence program competitive intelligence system competitive intelligence unit competitors corporate cost countries culture databases decisions economic employees ethical European Union example Figure filings firms Fuji Xerox gence global Hitachi important industrial espionage industry intelligence cycle Internet Japan Japanese Japanese companies JETRO keiretsu L.L. Bean look Lycos makers market share military mission statement Mitsubishi Motorola newspaper NutraSweet obtain offices open-source operations OPSEC panies patent percent person petitive intelligence public-domain reports Sematech soft information sogo shosha someone sources spying strategic plans target telligence tion top management Toshiba trade secrets trade shows trading companies U.S. companies U.S. government Xerox
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