Organizational Discourse: A Language-ideology-power Perspective

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Greenwood Publishing Group, 2004 - Всего страниц: 221

This work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own special language to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations.

This book bridges the gap between organizational studies and linguistics by analyzing the communications of today's top companies. The book describes a weekly Saturday morning meeting at Wal-Mart, evaluates IBM's commitment to success, and looks into the social role of high-caliber CEOs. Broken into seven parts, including management, media, and analysis, the study efficiently frames the importance of corporate communication.

 

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Содержание

The Corporation
11
Corporate Management
45
Media of CPD
73
Quantitative Analysis
95
Specific Research Perspectives
125
Postscript
179
Glossary
185
Bibliography
193
Index
213
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Об авторе (2004)

RENATA FOX is Associate Professor at the University of Rijeka, Croatia, where she teaches English, German, and Business Communication.

JOHN FOX holds a doctoral degree in communication and media and has taught English at a number of universities.

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