The Patent Medicines Industry in Georgian England: Constructing the Market by the Potency of Print

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Springer, 4 дек. 2017 г. - Всего страниц: 320
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In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popular, reputable and stable, not the visible manifestation of dishonest quackery as described later by doctors and many historians. Much of the distribution, promotion and sale of patent medicines was centrally controlled with directed advertising, specialisation, fixed prices and national procedures, and for the first time we can see the detailed working of a national market for a class of Georgian consumer goods. Furthermore, contemporaries were aware that changes in the consumers’ ‘imagination’ increased the benefits of patent medicines above the effects of their pharmaceutical components. As the imagination was altered by the printed word, print can be considered as an essential ingredient of patent medicines. This book will challenge the assumptions of all those interested in the medical, business or print history of the period.

 

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Содержание

Chapter 1 Introduction
1
Chapter 2 The Status of Patent Medicines
25
Chapter 3 Constructing the Industry
73
Chapter 4 Connecting the Country
119
Chapter 5 Supplying the Consumer
153
Chapter 6 Persuading the Poorly
189
Chapter 7 Utilising the Imagination as Therapy
211
Chapter 8 Harnessing the Potency of Print
231
Chapter 9 The Legacy of the Patent Medicines Industry
261
Investigated Patent Medicines
275
A1 National Medicines
276
A2 Other Patent Medicines in the Studied Newspapers
290
A3 Additional Patent Medicines
301
Patentees of Medicines Up to 1830
302
Index
309
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Об авторе (2017)

Alan Mackintosh is Research Fellow in the Centre for the History and Philosophy of Science at the University of Leeds, UK. He is a former Consultant Cardiologist at Leeds Teaching Hospitals, and Clinical Senior Lecturer at the University of Leeds. He is also a Fellow of the Royal College of Physicians of London and of the European Society of Cardiology.

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