Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... techniques in marketing: viral marketing, buzz marketing and word of mouth marketing. Whilst differences may exist between viral, buzz and word of mouth campaigns – although the terms are often used interchangeably – all are based on ...
... techniques, to include all promotional activity that uses word of mouth connections between people, whether digital or traditional, as communications media to stimulate demand. Written by 17 experts working at the cutting edge of viral ...
... techniques are all solutions to harnessing word of mouth connections as marketing communications media. Connected Marketing illustrates these techniques in detail, but, to introduce them, 15 high profile campaigns stand out as ...
... techniques be employed? The answer is deceptively simple: when your product delivers an experience that exceeds expectations.36 Products that deliver experiences that exceed expectations are more likely to get advocated when they get ...
... technique; you'll also know to watch out the next time someone asks you for your advice and then asks you for something! It is this Hawthorne Effect, harnessed by seeding trials, that transforms opinion leaders into loyal adopters and ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |