Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... target market by no more that six links.4 So whilst viral marketing is often the label of choice for campaigns harnessing online word of mouth connections,5 word of mouth marketing for campaigns using traditional or 'offline' word of ...
... target markets through traditional marketing campaigns. 5. New ad blocking technology is empowering people to skip, stop, or avoid unwanted advertising messages and interruptive marketing campaigns. Of course, it is one thing for ...
... marketing: the next chapter, Schuyler Brown, co-creative director at US-based Buzz@Euro RSCG, looks at innovations and emerging trends in buzz marketing – initiatives designed to stimulate word of mouth among a target market ...
... target market – a sampling initiative conducted in the name of research.The company identified secretaries to CEOs in large companies all across America as opinion leaders for office supply products, and sent them boxes of Post-it Notes ...
... target market will drive the buying behaviour of the other 90%. Although Gladwell uses the language and jargon of epidemiology to unpack the concept of opinion leadership, the idea behind the Law of the Few is an established business ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |