Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... story he was writing about buzz marketing.We talked for a long time and later exchanged some emails. A few weeks passed and the story did not come out, so my publisher sent a friendly enquiry to the journalist: 'Is there a problem?' As ...
... stories about companies enlisting cheap labour to monitor and populate chatrooms and post commercially motivated messages to blogs. Ethical marketers know that this crosses the line.' I agree. Full disclosure is a prerequisite to good ...
... story recounts how news of the new, beautiful and rare flower spreads by word of mouth across Europe, piquing the interest of Dutch nobility who soon begin importing tulips and adopting them as exotic status symbols – visible signs of ...
... Story of the World's Most Coveted Flower and the Extraordinary Passions It Aroused. New York, NY: Crown Publishers. See also Mackay, C. (1841) Extraordinary Popular Delusions and the Madness of Crowds. London: Wordsworth Reference; and ...
... stories/2003/10/23/60minutes/main579657.shtml. See Chapter 3: Creating Brand Advocates by Sven Rusticus for more information on this and other similar campaigns. Figures from Haas, C. (2005) 'Creating viral advertising campaigns ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |