Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... Seed to spread: how seeding trials ignite epidemics 3 of demand Paul Marsden 2 Live buzz marketing Justin Foxton 3 Creating brand advocates Sven Rusticus 4 Brewing buzz Liam Mulhall 5 Buzzworthy PR Graham Goodkind 6 Viral marketing ...
... studies, the topics this book covers include seeding trials, viral advertising, brand advocacy programmes, live buzz programmes, brand blogging, buzzworthy PR, influencer outreach initiatives, buzz measurement and metrics, as well as ...
... trial the game, in return for which they would be given 10 new pre-release POX units to share with friends – to kick-start word of mouth.The innovative seeding campaign created media buzz, getting reported in the New York Times and the ...
... seeding trials have been able to produce sales uplifts of up to 30% for P&G's new products and those of its partners – including Coca-Cola, Sony and Toyota. In 2005, Procter & Gamble launched 'Tremor Moms', a second launch optimization ...
... seeding trials, and uses case studies from Procter & Gamble, Pepsi, 3M, Google and Microsoft to show how seeding trials with opinion leading consumers can boost sales by up to 30%. By triggering a powerful psychological mechanism called ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |