Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
Результаты поиска по книге
Результаты 1 – 5 из 19
... participants in the promotion would also receive a Dove certificate themselves. 90% of people who participated in the offer supplied the contact details of a friend, some 80% higher than Unilever had expected, and during the promotion ...
... participants would receive a message and become drawn into an alternate reality where they would become players in the creation and distribution of a sinister and mysterious plot related to the forthcoming game.Through word of mouth ...
... participants into loyal adopters and vocal word of mouth advocates, Marsden argues that seeding trials are a scientific, proven and scalable solution for launch optimization. In Chapter 2: Live buzz marketing, Justin Foxton, founding ...
... participants seemed to like whatever was trialled, to such an extent that their productivity increased! For example, when researchers invited participants to trial working in brighter lighting conditions, productivity increased. But ...
... participants felt valued, special and important.The special attention they received gratified their ego and created a positive emotional bond with what they were trialling.The practical upshot was that the research trials effectively ...
Другие издания - Просмотреть все
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |