Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... opinion-leading boys aged 8–13 (aka 'Alpha Pups'). Hasbro sent market researchers to city playgrounds, skate parks and video arcades to ask a simple question:'Who's the coolest kid you know?'When they got a name, the researchers went in ...
... opinion leading consumers can boost sales by up to 30%. By triggering a powerful psychological mechanism called the Hawthorne Effect that transforms trial participants into loyal adopters and vocal word of mouth advocates, Marsden ...
... managing director of UK- and Australia-based online viral and buzz marketing ... opinion leaders a blueprint for identifying online opinion leaders and ... leading profile. In Chapter 8: Buzz monitoring, Pete Snyder, CEO and founder ...
... opinion-leading market influencers who have an effect on the mass market through partnerships and privileged 1-2-1 dialogue. In the conclusion,Justin Kirby reiterates the essence of what connected marketing is, providing an overview of ...
... opinion leaders, the idea behind seeding trials is to create goodwill, loyalty and advocacy by putting the product ... leading secretaries who – flattered by the invitation to be involved in the development and commercialization of a new ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |