Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... launched 'Tremor Moms', a second launch optimization seeding panel of 500 000 young mothers.24 8. Sony Ericsson T68i 'Fake Tourists' (2002): The ingenious, if controversial, live buzz campaign to kick-start word of mouth for their new ...
... launch advertisement for Halo 2. Those curious enough to investigate found only an amateurish website of a bee lover in California – but that would then become unstable and start spewing strange messages, including GPS coordinates of ...
... market researcher at the London School of Economics, kicks off with a chapter on seed marketing – pre-launch sampling initiatives with opinion leaders, conducted in the name of market research. The chapter. Introduction and summary xxvii.
... launch optimization. In Chapter 2: Live buzz marketing, Justin Foxton, founding partner and CEO of live buzz marketing agency CommentUK, describes how to use street theatre and live performance to create word of mouth. Using a number of ...
... launches. How? Through seeding trials – sampling conducted in the name of research, designed to transform opinion leaders into loyal adopters and word of mouth advocates. Seeding trials: 'It's research, Jim, but not as we know it' When ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |