Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... examples and form your opinion, much in the way you would after asking a few friends for advice about which car to buy. If you are a marketing manager looking for ideas, the analysis and examples in this book are very likely to ...
... examples of a viral sampling initiative, this campaign turned loyal users of Dove soap into active brand advocates by enabling them to order free Dove samples for their friends.An advertisement invited Dove users to mail in the name and ...
... examples, the authors outline the different ways blog marketing can be used to ignite word of mouth and stimulate sales. Part Two: Connected Marketing Principles begins with Chapter 11: Word of mouth: what we really know – and what we ...
... example, when researchers invited participants to trial working in brighter lighting conditions, productivity increased. But then when they trialled dimmer lighting conditions, productivity also increased. In fact, productivity kept ...
... example, Procter & Gamble use a self-designation questionnaire on their website at www.tremor.com to recruit opinionleading teens into seeding trials.Although this technique is open to self-reporting bias (people tend to overestimate ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |