Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... e-fluentials is a registered trademark of Burson–Marsteller. Influentials is a service mark of NOP World. adidas, the adidas logo and the 3-Stripe trademark are registered trademarks of the adidas–Salomon group, used with permission ...
... E. (2003) Diffusion of Innovations. New York: Free Press; Godes, D. and Ofek, E. (2004) 'Hasbro games', Harvard Business Online, 20 December, archived at http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/ item_detail.jhtml?id ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |