Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... marketing Justin Kirby 7 Online opinion leaders: a predictive guide for viral marketing campaigns Idil Cakim 8 Buzz monitoring Pete Snyder vii xii xiii xv 24 47 59 71 87 107 119 9 10 Changing the game Steve Curran Blog marketing Andrew ...
Justin Kirby, Paul Marsden. 9 10 Changing the game Steve Curran Blog marketing Andrew Corcoran, Paul Marsden, Thomas Zorbach and Bernd Röthlingshöfer Part Two: Connected Marketing Principles 11 Word of mouth: what we really know – and ...
... marketing campaign to enhance the word of mouth appeal of the Nike brand. In ... marketing promotion, demand for the bands spread uniquely by word of mouth: in just ... Blog' (2004): One of the first highprofile business blog campaigns to ...
... Blog marketing has been written by a collaboration of marketing experts all running their own blogs (short for weblogs – frequently updated personal or collaborative websites in the form of diarized journals containing opinions ...
... blog marketing can be used to ignite word of mouth and stimulate sales. Part Two: Connected Marketing Principles begins with Chapter 11: Word of mouth: what we really know – and what we don't, an overview of 50 years of academic ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |