Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... archived and searched, we can expect the interest in connected marketing to increase even further. With this comes a word of caution: as more vendors compete in this space, there will be more pressure to get results at all costs. As ...
... archived at www.sunwayco.com/tulipmania.html. From Dye, R. (2000) 'The buzz on buzz', Harvard Business Review, 78 (6): 139–146. 3 Reichheld, F. (2003) 'The one number you need to grow', Harvard Business Review, 81 (Nov.–Dec.): 1–11. 4 ...
... archived at http://www.pg.com/content/pdf/04_news/stengel_feb_ 12_2004.pdf. 7 Light, L. (2004) 'The end of brand positioning as we know it', Conference speech presented at the ANA Annual Conference, cited in The Ramsey Report:The State ...
... archived at http://www.clickz.com/experts/ad/lead_edge/article.php/3422331; '80%: Market share of video recorders with ad skipping technology in 2008 . . .',Jupiter Research (2004) forecasts reported in Carton, 'More than just TV ...
... archived at http://promomagazine.com/ mag/marketing_health_beauty_care/. Figures from Burson-Marsteller (2000) 'The Power of word of mouth', archived at http://www.efluentials.com/pages/news/061500_2.S. For campaign details see ...
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |