Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
Результаты поиска по книге
Результаты 1 – 5 из 13
... airlines Bradley Ferguson 13 Myths and promises of buzz marketing Stéphane Allard 14 Buzz marketing: the next chapter Schuyler Brown 15 How to manage connected marketing 16 Martin Oetting Conclusion: the future of connected marketing ...
... airline industry, Ferguson shows how just a 1% reduction in negative word of mouth for an airline is likely to add US$4 million in operating profit, while an increase of 1% in positive word of mouth is worth just under US$2 million ...
Вы достигли ограничения на просмотр для этой книги.
Вы достигли ограничения на просмотр для этой книги.
Вы достигли ограничения на просмотр для этой книги.
Другие издания - Просмотреть все
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |