Connected MarketingJustin Kirby, Paul Marsden Routledge, 7 июн. 2007 г. - Всего страниц: 216 Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. |
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... research has scientifically proven what businesses have known for some time: word of mouth drives business growth – companies that stimulate high levels of positive word of mouth in their markets grow fast, whilst those that don't ...
... study by US research company Goodmind found that one third of Americans believe word of mouth is now more important in influencing their purchases than it was three years ago,16 whilst over the past 30 years NOP reports that the ...
... (market research) to turn opinion leaders into word of mouth advocates, Tremor seeding trials have been able to produce sales uplifts of up to 30% for P&G's new products and those of its partners – including Coca-Cola, Sony and Toyota ...
... marketing campaign to enhance the word of mouth appeal of the Nike brand. In a joint venture with Lance Armstrong Foundation for cancer research and education, Nike began selling US$1 yellow rubber wristbands for the Foundation in May ...
... Marketing you will see time and time again that the not-so-secret 'secret' to harnessing word of mouth connections as marketing media is to do something worth talking about ... market research. The chapter. Introduction and summary xxvii.
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Ограниченный просмотр - 2006 |
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby,Paul Marsden Недоступно для просмотра - 2006 |