Strategic Management: Competitiveness and Globalization, Cases

Лицевая обложка
Cengage Learning, 22 янв. 2008 г. - Всего страниц: 408
STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CASES Eighth Edition, is a comprehensive Strategic Management case text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a broad range of critical issues confronting mangers today.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
 

Отзывы - Написать отзыв

Не удалось найти ни одного отзыва.

Содержание

3M Cultivating Core Competency
1
A1 Lanes and the Currency Crisis of the East Asian Tigers
13
Abercrombie Fitch An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel
25
AMD vs Intel Competitive Challenges
41
Boeing Redefining Strategies to Manage the Competitive Market
49
Capital One The American Credit Card Companys Growth Strategies
65
Carrefour in Asia
73
Dell From a LowCost PC Maker to an Innovative Company
85
ING DIRECT Rebel in the Banking Industry
193
JetBlue Airways Challenges Ahead
205
Corporate Governance at Knight Transportation Inc
223
Lufthansa Going Global but How to Manage Complexity?
233
Microsofts Diversification Strategy
243
Nestlé Sustaining Growth in Mature Markets
261
Netflix
275
PSA Peugeot Citroën Strategic Alliances for Competitive Advantage?
293

Governing the House of the Mouse Corporate Governance at Disney 19842006
99
Ford Motor Company
123
Jack Welch and Jeffrey Immelt Continuity and Change in Strategy Style and Culture at GE
139
The Home Depot
153
Chinas Home Improvement Market Should Home Depot Enter or Will it Have a LateMover Disadvantage?
165
Huawei Ciscos Chinese Challenger
181
Sun Microsystems
305
Tyco International A Case of Corporate Malfeasance
321
Vodafone Out of Many One
335
WalMart Stores Inc WMT
353
WD40 Company The Squeak Smell and Dirt Business A
381
Авторские права

Другие издания - Просмотреть все

Часто встречающиеся слова и выражения

Об авторе (2008)

Robert E. Hoskisson is a Professor and W. P. Carey Chair in the Department of Management at Arizona State University.

Библиографические данные