Strategic Management: Competitiveness and Globalization, Cases
Cengage Learning, 22 янв. 2008 г. - Всего страниц: 408
STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CASES Eighth Edition, is a comprehensive Strategic Management case text that combines impeccable scholarship; cutting-edge research; a sophisticated and practical global focus; and the most thorough, up-to-date, and relevant business cases available. Now, this seminal business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, CengageNOW online teaching tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model that blends classic industrial organization with a resource-based view of the firm to explain how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples to provide context for key concepts, outstanding figures and models to illustrate key points, and a broad range of critical issues confronting mangers today.
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3M Cultivating Core Competency
A1 Lanes and the Currency Crisis of the East Asian Tigers
Abercrombie Fitch An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel
AMD vs Intel Competitive Challenges
Boeing Redefining Strategies to Manage the Competitive Market
Capital One The American Credit Card Companys Growth Strategies
Carrefour in Asia
Dell From a LowCost PC Maker to an Innovative Company
ING DIRECT Rebel in the Banking Industry
JetBlue Airways Challenges Ahead
Corporate Governance at Knight Transportation Inc
Lufthansa Going Global but How to Manage Complexity?
Microsofts Diversification Strategy
Nestlé Sustaining Growth in Mature Markets
PSA Peugeot Citroën Strategic Alliances for Competitive Advantage?
Governing the House of the Mouse Corporate Governance at Disney 19842006
Ford Motor Company
Jack Welch and Jeffrey Immelt Continuity and Change in Strategy Style and Culture at GE
The Home Depot
Chinas Home Improvement Market Should Home Depot Enter or Will it Have a LateMover Disadvantage?
Huawei Ciscos Chinese Challenger
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acquisitions Airbus airlines alliances analysts Annual Report Arun Sarin assets auto bank Blockbuster Boeing Boeing’s bowling brand BusinessWeek Capital Carrefour Cash centers chairperson challenges China Chinese Citroën company’s competitive competitors consumer costs customers Dell’s Diluted EPS Disney Disney’s Eisner electronics employees engines equity Exhibit firm firm’s Ford GE’s global Group growth Home Depot home improvement Hoover’s Huawei Ibid Immelt Income increase industry innovation Intel Internet investment investors JetBlue Airways Corporation Kozlowski lanes launched Lufthansa manufacturing market share ment Michael Dell Microsoft million mobile movie Nestlé Netflix offer officer operating Ovitz percent Peugeot Pixar PSA Peugeot Citroën ratio retail revenue segment shareholders Six Sigma Source strategy Sun Microsystems Sun’s suppliers Target telecom tion Total Toyota Tyco Tyco’s United vice president Vodafone Vodafone’s Wal-Mart Stores Welch