Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... popular music Daragh O'Reilly 3. Marketing in the film industry Finola Kerrigan 4. The marketing of theatre Iain Fraser 5. The marketing of opera Peter Fraser 6. Marketing and jazz Dorothea Noble 7. The theory and practice of visual ...
... popular music Daragh O'Reilly 3. Marketing in the film industry Finola Kerrigan 4. The marketing of theatre Iain Fraser 5. The marketing of opera Peter Fraser 6. Marketing and jazz Dorothea Noble 7. The theory and practice of visual ...
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... popular music. Daragh is a member of the Chartered Institute of Marketing. Dr Mustafa Özbilgin is a Lecturer in Human Resource Management and Industrial Relations at the University of Surrey, School of Management. His research is in the ...
... popular music. Daragh is a member of the Chartered Institute of Marketing. Dr Mustafa Özbilgin is a Lecturer in Human Resource Management and Industrial Relations at the University of Surrey, School of Management. His research is in the ...
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... popular music is examined, and contrasted with views from popular music studies. A gap between the literatures is identified. Then the structure and environment of the popular music industry is dealt with, mapping out the popular music ...
... popular music is examined, and contrasted with views from popular music studies. A gap between the literatures is identified. Then the structure and environment of the popular music industry is dealt with, mapping out the popular music ...
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... common or particular to marketing in all the art, which the book covers. Chapter 2 The marketing of popular music Daragh O'Reilly DOI:
... common or particular to marketing in all the art, which the book covers. Chapter 2 The marketing of popular music Daragh O'Reilly DOI:
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... ) form with their favourite musical acts or b(r)ands (Zillmann and Gan, 1997) and the attractive prospect of long-term band–fan relationships to exploit. Within marketing, musicrelated The marketing of popular music Daragh O'Reilly.
... ) form with their favourite musical acts or b(r)ands (Zillmann and Gan, 1997) and the attractive prospect of long-term band–fan relationships to exploit. Within marketing, musicrelated The marketing of popular music Daragh O'Reilly.
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women