Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... organisations, working in sectors ranging from health services to arts video distribution. His PhD thesis, adopting ... organisation. Peter is a member of the Complexity and Management Centre at the University of Hertfordshire Business ...
... organisations, working in sectors ranging from health services to arts video distribution. His PhD thesis, adopting ... organisation. Peter is a member of the Complexity and Management Centre at the University of Hertfordshire Business ...
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... organisational development, and works with national and international organisations that focus on arts, youth, education, social and economic empowerment issues. Prior to becoming an independent consultant, she worked in the marketing ...
... organisational development, and works with national and international organisations that focus on arts, youth, education, social and economic empowerment issues. Prior to becoming an independent consultant, she worked in the marketing ...
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... organisations selling a wide variety of products into the UK. He then joined the academic staff at Bradford, where he lectured in marketing and in research methods, before moving to Leeds. His research interest lies in the relationship ...
... organisations selling a wide variety of products into the UK. He then joined the academic staff at Bradford, where he lectured in marketing and in research methods, before moving to Leeds. His research interest lies in the relationship ...
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... organised in order to encourage discussion and development of research in the area of arts marketing. Although arts ... organisation of marketing in these various art forms. These activities are informed by the requirement to address the ...
... organised in order to encourage discussion and development of research in the area of arts marketing. Although arts ... organisation of marketing in these various art forms. These activities are informed by the requirement to address the ...
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... organisations to finance repeat assessments. In real life, practitioners of theatre marketing are often poorly ... organisation, a role that drew her into the management of the agency itself, and the management of the relationships with ...
... organisations to finance repeat assessments. In real life, practitioners of theatre marketing are often poorly ... organisation, a role that drew her into the management of the agency itself, and the management of the relationships with ...
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women