Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... musician, a group of musicians, a singer–songwriter or a solo singing star. It can be, for example, a heavy metal rock band, a boy band, girl band, a rapper or rap act. A common arrangement is for the act to have a manager, or ...
... musician, a group of musicians, a singer–songwriter or a solo singing star. It can be, for example, a heavy metal rock band, a boy band, girl band, a rapper or rap act. A common arrangement is for the act to have a manager, or ...
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... musicians and a whole host of cultural intermediaries involved in bringing the 'product' into being. Also, DJs in clubs and on the radio, or VJs. Process. Most acts engage in five major or core processes: origination of material ...
... musicians and a whole host of cultural intermediaries involved in bringing the 'product' into being. Also, DJs in clubs and on the radio, or VJs. Process. Most acts engage in five major or core processes: origination of material ...
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... musician(s) Music genre, sound and lyrics The live performance process, including the physical performance space All forms of promotional communication mentioned above Physical or electronic distribution of the product Technical format ...
... musician(s) Music genre, sound and lyrics The live performance process, including the physical performance space All forms of promotional communication mentioned above Physical or electronic distribution of the product Technical format ...
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Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women