Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... individual benefit, is mainly to overcome societal challenges and alleviate the cycles of underdevelopment, through societal marketing. In our interdependent world setting, where sectoral synergies progressively emerge and individual ...
... individual benefit, is mainly to overcome societal challenges and alleviate the cycles of underdevelopment, through societal marketing. In our interdependent world setting, where sectoral synergies progressively emerge and individual ...
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... individual consumer the social functions of music create a context in which three issues are key: the management of self-identity, of interpersonal relationships and of mood. They find that musical preference acts as a mark of identity ...
... individual consumer the social functions of music create a context in which three issues are key: the management of self-identity, of interpersonal relationships and of mood. They find that musical preference acts as a mark of identity ...
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... individual rather than the social, Holbrook (1986, 1987) and Shankar (2000) offer more personal accounts of individual music consumption experiences, including collecting. Another interesting notion in marketing has been that of ...
... individual rather than the social, Holbrook (1986, 1987) and Shankar (2000) offer more personal accounts of individual music consumption experiences, including collecting. Another interesting notion in marketing has been that of ...
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... individual and social identity (Antaki and Widdicombe, 1998; Bennett, 2001; Widdicombe and Wooffitt, 1995), the link between music and youth (Bennett, 2000) or society generally (Longhurst, 1995), fandom (Harris and Alexander, 1998) ...
... individual and social identity (Antaki and Widdicombe, 1998; Bennett, 2001; Widdicombe and Wooffitt, 1995), the link between music and youth (Bennett, 2000) or society generally (Longhurst, 1995), fandom (Harris and Alexander, 1998) ...
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... individual dimension of consumption is concerned, there has been an extensive literature on subcultures (usually traced back to Hebdige, 1979), but for some time the value of subculture as an analytical construct has been challenged ...
... individual dimension of consumption is concerned, there has been an extensive literature on subcultures (usually traced back to Hebdige, 1979), but for some time the value of subculture as an analytical construct has been challenged ...
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women