Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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... focus on issues at the Marketing, Entrepreneurship and Art interfaces such as creativity and innovation, in addition to exploring international marketing and export related phenomena. He is an active member of the Academy of Marketing ...
... focus on issues at the Marketing, Entrepreneurship and Art interfaces such as creativity and innovation, in addition to exploring international marketing and export related phenomena. He is an active member of the Academy of Marketing ...
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... focus on arts, youth, education, social and economic empowerment issues. Prior to becoming an independent consultant ... focused on the exploration of complexity theory through her professional experiences and roles. Daragh O'Reilly is a ...
... focus on arts, youth, education, social and economic empowerment issues. Prior to becoming an independent consultant ... focused on the exploration of complexity theory through her professional experiences and roles. Daragh O'Reilly is a ...
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... focus on equal opportunities, diversity, ethics and change. With particular reference to this book, he researches in the field of ethics in arts management. He is currently the cochair of the Diversity Action Research Group, funded by ...
... focus on equal opportunities, diversity, ethics and change. With particular reference to this book, he researches in the field of ethics in arts management. He is currently the cochair of the Diversity Action Research Group, funded by ...
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... focusing on a number of areas of the arts and examining the development of marketing activity in these areas. There are ... focus then moves to brand identity in the popular music business, the different kinds of brands to be found there ...
... focusing on a number of areas of the arts and examining the development of marketing activity in these areas. There are ... focus then moves to brand identity in the popular music business, the different kinds of brands to be found there ...
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... focus is on the kind of music that people currently listen to in the home, car, bus, train or plane, or while out jogging; the music that is played at festivals like Glastonbury or Lollapalooza; the music that we see and/or hear on ...
... focus is on the kind of music that people currently listen to in the home, car, bus, train or plane, or while out jogging; the music that is played at festivals like Glastonbury or Lollapalooza; the music that we see and/or hear on ...
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women