Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
Результаты поиска по книге
Результаты 1 – 5 из 68
Стр.
... example, how to use music to get people to buy more products in supermarkets, to create mood in restaurants (Milliman, 1982, 1986) or the use of music in TV commercials (Gorn, 1982; Park and Young, 1986) – more about muzak than music ...
... example, how to use music to get people to buy more products in supermarkets, to create mood in restaurants (Milliman, 1982, 1986) or the use of music in TV commercials (Gorn, 1982; Park and Young, 1986) – more about muzak than music ...
Стр.
... example, Levy (1959), Hirschman (1980), McCracken (1988), Mick (1986), Brownlie et al. (1999), Elliott (1994) and Elliott and Wattanasuwan (1998). An important strand of thinking in symbolic consumption is that consumers no longer ...
... example, Levy (1959), Hirschman (1980), McCracken (1988), Mick (1986), Brownlie et al. (1999), Elliott (1994) and Elliott and Wattanasuwan (1998). An important strand of thinking in symbolic consumption is that consumers no longer ...
Стр.
... examples of fan power. And the final approach, the political-economic one, engages with issues such as the corporate power of the capitalistic music industry and its role in determining the tastes of a passive audience. On the business ...
... examples of fan power. And the final approach, the political-economic one, engages with issues such as the corporate power of the capitalistic music industry and its role in determining the tastes of a passive audience. On the business ...
Стр.
... example, commerciality versus creativity within the music business and amongst music fans, it is surprising that popular music scholars have not engaged more systematically with marketing-related issues or discourse. No doubt each ...
... example, commerciality versus creativity within the music business and amongst music fans, it is surprising that popular music scholars have not engaged more systematically with marketing-related issues or discourse. No doubt each ...
Стр.
... example). A key issue which the two areas have in common is identity. Identity was the big issue in cultural studies in the 1990s (Barker, 2000). While cultural studies in the 1990s, and popular music studies within it, explored issues ...
... example). A key issue which the two areas have in common is identity. Identity was the big issue in cultural studies in the 1990s (Barker, 2000). While cultural studies in the 1990s, and popular music studies within it, explored issues ...
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
Другие издания - Просмотреть все
Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women