Arts MarketingRoutledge, 30 мар. 2007 г. - Всего страниц: 240 Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
Результаты поиска по книге
Результаты 1 – 5 из 37
Стр.
... area. She is a member of the Academy of Marketing and the Arts and Heritage Special Interest Group of the Academy of Marketing, The International Arts Marketing Association and the British Academy of Management. Nil Sismanyazıcı Navaie ...
... area. She is a member of the Academy of Marketing and the Arts and Heritage Special Interest Group of the Academy of Marketing, The International Arts Marketing Association and the British Academy of Management. Nil Sismanyazıcı Navaie ...
Стр.
... area of arts marketing. Although arts marketing as an area of academic research has been developing for a number of ... areas. There are many similarities as well as peculiarities between the organisation of marketing in these various ...
... area of arts marketing. Although arts marketing as an area of academic research has been developing for a number of ... areas. There are many similarities as well as peculiarities between the organisation of marketing in these various ...
Стр.
... areas within marketing where what is actually carried out does not match the formulated, theorised version. Art has been used to describe the representation of the underlying nature of reality, the manifestation of pleasure or emotion ...
... areas within marketing where what is actually carried out does not match the formulated, theorised version. Art has been used to describe the representation of the underlying nature of reality, the manifestation of pleasure or emotion ...
Стр.
... in the text and identifies areas for future research. This chapter also highlights some of the key themes common or particular to marketing in all the art, which the book covers. Chapter 2 The marketing of popular music Daragh O'Reilly DOI:
... in the text and identifies areas for future research. This chapter also highlights some of the key themes common or particular to marketing in all the art, which the book covers. Chapter 2 The marketing of popular music Daragh O'Reilly DOI:
Стр.
... areas such as race issues, music genres, identity categorisation, song analysis, the counter-culture, and analyses of a wide range of popular artistes and performances. There are, however, very few references to business, the word ...
... areas such as race issues, music genres, identity categorisation, song analysis, the counter-culture, and analyses of a wide range of popular artistes and performances. There are, however, very few references to business, the word ...
Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
Другие издания - Просмотреть все
Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council Arts Management arts marketing theory arts organisations artwork attendance attract Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial consumer consumption creating creative cultural economic Elif Shafak European example experience fans Fillis film industry focus focused funders funding Gallery genre global glocalization groups hedonic Iain Fraser identify impact important increasing individual issues jazz JazzAce Journal London marketing concept marketing manager marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies subsidy success theatre Theatre Royal tickets touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women