Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Содержание
Marketing in the film industry | |
The marketing of theatre | |
The marketing of opera | |
Marketing and jazz | |
The theory and practice of visual arts marketing | |
understanding different types of audiences | |
a multisectoral interdisciplinary and international | |
Key issues in arts marketing | |
References | |
Index | |
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Часто встречающиеся слова и выражения
achieve activity amateur approach areas artistic arts marketing attendance attract audience Australia become brand building chapter companies concept concerned considered consumer consumption Council creating creative critical cultural discussion distribution early economic effective European example existing experience fans film industry focus funding going groups human identify identity important increasing individual industry interest involved issues jazz Journal live London major means museums musicians nature offer opera opportunities organisations participants particular performance play political popular music practice present professional programmes promotion range recent record relationship reports response role schools sector seems seen shows skills social society studies success suggested theatre theory tickets touring understanding University venue visitors visual arts young
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428240, 9781136428241 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |