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Книги Книги 1 - 10 из 20 по запросу Complexity — the degree to which an innovation is perceived as difficult to understand....
" Complexity — the degree to which an innovation is perceived as difficult to understand and use 4. Trialability — the degree to which an innovation may be experimented with on a limited basis 5. Observability — the degree to which the results of... "
Diffusion of Innovations, 5th Edition - Стр. 16
авторы: Everett M. Rogers - 2003 - Страниц: 576
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Encyclopedia of Library and Information Science: Volume 67 (Supplement 30)

Allen Kent - 2000 - Страниц: 500
...gets from using a new innovation is inversely proportional to the degree of complexity one encounters. Observability is "the degree to which the results of an innovation are observable to others." Individuals may adopt a specific IT in order to gain recognition to make themselves...
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Why Innovation Fails

Arthur Levine - 1980 - Страниц: 224
...innovation may be experimented with on a limited basis"), and observability, also called communicability ("the degree to which the results of an innovation are visible to others"). Rogers and Shoemaker (pp. 350-352) say the following relationships exist between these characteristics...
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Preventing AIDS: Theories and Methods of Behavioral Interventions

Charles H Candler Professor Rollins School of Public Health Emory University Atlanta Georgia Ralph J Diclemente, PhD, Ralph J. DiClemente, John L. Peterson - 1994 - Страниц: 336
...trialability. the degree to which an innovation may be experimented with on a limited basis; (41 observability, the degree to which the results of an innovation are visible to people; and (51 complexity, the degree to which an innovation is perceived as relatively difficult...
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Diffusion of Innovations, 4th Edition

Everett M. Rogers - 2010 - Страниц: 518
...seed could not have been sampled experimentally, its rate of adoption would have been much slower. An innovation that is trialable represents less uncertainty...of an innovation, the more likely they are to adopt it. Such visibility stimulates peer discussion of a new idea, as friends and neighbors of an adopter...
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Information Systems Innovation and Diffusion: Issues and Directions

Tor Jermud Larsen, Eugene McGuire - 1998 - Страниц: 454
...necessarily be apparent from a trial or prototype application. Observability This variable refers to the degree to which the "results of an innovation are visible to others" (Rogers and Shoemaker, 1971, p. 155). It is not clear exactly how this differs from communicability,...
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Ecosystem Management: Adaptive Strategies For Natural Resource Organizations ...

William Burch - 1998 - Страниц: 200
...Trialability: the degree to which an innovation may be experimented with on a trial basis Observability: the degree to which the results of an innovation are visible to others These characteristics of the innovation, as perceived by the potential adopters, help explain the rate...
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Object Oriented Technologies: Opportunities and Challenges: Opportunities ...

Gibson, Rick - 1999 - Страниц: 222
...Innovations that are easier to use on a limited basis are usually adopted faster. Observability refers to the degree to which the results of an innovation are visible to others. If the use of an innovation results in positive benefits that are easily observed, then the innovation...
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The Changing Face of Money: Will Electronic Money be Adopted in the United ...

Barbara Ann Good - 2000 - Страниц: 132
...rapidly adopted, as a trial can eliminate uncertainty and allows learning by doing. 5. Observability: the degree to which the results of an innovation are visible to others. The more readily individuals can see results of an innovation, the more likely they are to adopt the innovation.7...
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Handbook of HIV Prevention

John L. Peterson, Ralph J. DiClemente - 2000 - Страниц: 337
...the degree to which an innovation may be experimented with on a limited basis; and (5) observability, the degree to which the results of an innovation are visible to others.1 An innovation that is perceived as having greater relative advantage, compatibility, trialability,...
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Diffusing Software Product and Process Innovations: IFIP TC8 WG8.6 Fourth ...

Mark A. Ardis, Barbara L. Marcolin - 2001 - Страниц: 306
...there is close to free access to the electronic marketplaces within the steel and machinery industry. Observability is the degree to which the results of an innovation are visible to others (Rogers, 1995). It is questionable if the move to an electronic marketplace is observable to others....
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