Seizing The White Space: ACHIEVING TRANSFORMATIONAL GROWTH THROUGH BUSINESS

Johnson tries to lay out a practical framework that identifies four building blocks that make business models work. In a series case studies, he goes on to illustrate how companies are using different business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving customers and creating other markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then intends to lay out a structured process for designing a model and trying to develop it into a profitable and thriving enterprise, while investigating the managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. With road-tested frameworks, analytics, and diagnostics, this book aims to give executives information to reshape their businesses and achieve transformative growth.