Seizing the White Space: Business Model Innovation for Growth and Renewal

Передняя обложка
Harvard Business Press, 2010 - Всего страниц: 208
Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook.

Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries.

He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown.

Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth.

Отзывы - Написать отзыв

Не удалось найти ни одного отзыва.


85855 02 021046 r3 ddpdf
85855 03 047072 r2 jspdf
85855 04 073088 r2 jspdf
85855 05 089106 r3 ddpdf
85855 06 107134 r3 ddpdf
85855 08 155172 r2 jspdf
85855_99a 179190 r2 jspdf
85855_99b 191196 r3 ddpdf
85855 99c 197206 IDX r2 ddpdf
85855_99d 207208 r2 jspdf
Авторские права

Другие издания - Просмотреть все

Часто встречающиеся слова и выражения

Об авторе (2010)

Mark Johnson is cofounder and Chairman of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore, and India. He has consulted to Global 1000 and start-up companies in a wide range of industries.

Библиографические данные