Corporate Strategy: A Handbook for Entrepreneurs
PublishDrive, 19 мая 2018 г. - Всего страниц: 70
Corporate strategy focuses on the formulation and implementation of strategy by using of the Generic, Grand and Diversification Strategies and their relevance to contemporary practice in business. This book gives managers, advanced business students, and executive students all the tools they need to make and review effective corporate strategy across a range of organizations practices such as innovating, developing core competencies and competitive advantages, and marketing new products and services.