Sneakers: Fashion, Gender, and Subculture

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Bloomsbury Publishing, 28 янв. 2016 г. - Всего страниц: 176
This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands.

How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol.

Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.
 

Содержание

The exploration of masculinity in subcultures
Distinguishing oneself from a female shopper as a male
vii
The increasing significance of gender and the declining
xv
Reclaiming Masculine
xxi
Reclaiming fashion and adornment as a male affair
xxix
Neophilias
xxxvii
Sneaker hunting
xliii
Sneakers as part of the growing streetwear industry
1946

Rejection of a legitimate aesthetic taste
The production of new sneaker technologies
Controversies and debates to strengthen the subcultural
Footwear and gender
The Sneaker Subculture from Durkheimian
1952
Conclusion
1963
Notes
1975
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Об авторе (2016)

Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, State University of New York, USA. She is the author of The Japanese Revolution in Paris Fashion (Berg, 2004), Fashion-ology (Berg, 2005), Doing Research in Fashion and Dress (Berg, 2011), and Fashioning Japanese Subcultures (Berg, 2012).

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