Free2Play: Making Money from Games You Give AwayPearson Education, 2013 - Всего страниц: 195 "" Will's knowledge of F2P comes from years of building games, ""as well as writing about and consulting with developers on the ""model. All the topics covered in this book--economics, gameplay, monetization, ""analytics and marketing--are important to consider when you're building ""an F2P game, and Will covers each with an easy-to-digest style." "--Ian Marsh, co-founder, NimbleBit "Free-to-Play: Making Money From Games You Give Away "is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, "Free-to-Play "gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you'll find: Psychology behind player decisions and the motivations to playSimple and accessible explanations of the math and economic theories behind F2P, including working examplesProcesses for capturing and using player data to improve your gameMarketing tips on positioning your game and attracting playersPlus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus. |
Содержание
KEEPING PLAYERS COMING BACK | 27 |
PLAYERS REWARD YOU WITH | 71 |
UNDERSTANDING AND SERVING YOUR PLAYERS | 107 |
REACHING PLAYERS | 133 |
THE F2P SPREADSHEET | 159 |
ADDITIONAL RESOURCES ON FREETOPLAY GAMES | 163 |
INTERVIEW WITH ZYNGA COFOUNDER AND CEO MARK PINCUS | 179 |
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