Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. 2
... success with others. In saying this, the chapter acknowledges the importance of public funding in developing and sustaining the film industry. Drawing on historical, critical and practitioner insights, Chapter 4 examines theatre ...
... success with others. In saying this, the chapter acknowledges the importance of public funding in developing and sustaining the film industry. Drawing on historical, critical and practitioner insights, Chapter 4 examines theatre ...
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Instead of continually following customer demand as per the marketing concept, the successful visual artist often creates marketplace demand from within the self, in the same way that successful entrepreneurs have a belief in an idea or ...
Instead of continually following customer demand as per the marketing concept, the successful visual artist often creates marketplace demand from within the self, in the same way that successful entrepreneurs have a belief in an idea or ...
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Another music performer brand who is taking advantage of media opportunities is Ozzy Osbourne, the self-styled Prince of Darkness, whose family documentary show has been a stunning success. Finally, David Bowie performed tracks from his ...
Another music performer brand who is taking advantage of media opportunities is Ozzy Osbourne, the self-styled Prince of Darkness, whose family documentary show has been a stunning success. Finally, David Bowie performed tracks from his ...
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This is extremely important in regard to their success and longevity. They were never part of a “movement” thus pigeonholing them and creating an end-time scenario in regard to the eventual demise of that movement.
This is extremely important in regard to their success and longevity. They were never part of a “movement” thus pigeonholing them and creating an end-time scenario in regard to the eventual demise of that movement.
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These identities have now been spun off into their own celebrity orbits, with varying degrees of success. Perhaps more common in the rock scene are acts with one or two band members who are more prominent. There is also the question of ...
These identities have now been spun off into their own celebrity orbits, with varying degrees of success. Perhaps more common in the rock scene are acts with one or two band members who are more prominent. There is also the question of ...
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Содержание
| 1 | |
| 6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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Часто встречающиеся слова и выражения
activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women
Библиографические данные
| Название | Arts Marketing |
| Авторы | Finola Kerrigan, Peter Fraser, Mustafa Ozbilgin |
| Издатель | Routledge, 2007 |
| ISBN | 1136428259, 9781136428258 |
| Количество страниц | Всего страниц: 240 |
| Экспорт цитаты | BiBTeX EndNote RefMan |