Arts MarketingArts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music. |
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Стр. vii
He holds an honours degree in Building Technology from the University of Manchester Institute of Science and Technology and an MSc in Business Studies from London Business School. His early career was spent in London, ...
He holds an honours degree in Building Technology from the University of Manchester Institute of Science and Technology and an MSc in Business Studies from London Business School. His early career was spent in London, ...
Стр. viii
After attending Mimar Sinan Fine Arts Academy in Turkey Nil S. Navaie continued her studies in International Relations and Economics at the University of Maryland and received her master's degree in Development Management from the ...
After attending Mimar Sinan Fine Arts Academy in Turkey Nil S. Navaie continued her studies in International Relations and Economics at the University of Maryland and received her master's degree in Development Management from the ...
Стр. ix
He is currently writing up a doctoral project at Sheffield Hallam School of Cultural Studies on the production and consumption of popular music. Daragh is a member of the Chartered Institute of Marketing.
He is currently writing up a doctoral project at Sheffield Hallam School of Cultural Studies on the production and consumption of popular music. Daragh is a member of the Chartered Institute of Marketing.
Стр. x
While on a fellowship at the Women's Studies Center in Mount Holyoke College, Elif Shafak wrote her new novel in English, The Saint of Incipient Insanities, which will be published in Fall 2004. Elif Shafak is also a social scientist, ...
While on a fellowship at the Women's Studies Center in Mount Holyoke College, Elif Shafak wrote her new novel in English, The Saint of Incipient Insanities, which will be published in Fall 2004. Elif Shafak is also a social scientist, ...
Стр. 1
In Chapter 2, existing research within marketing and consumer studies in the area of popular music is examined, and contrasted with views from popular music studies. A gap between the literatures is identified.
In Chapter 2, existing research within marketing and consumer studies in the area of popular music is examined, and contrasted with views from popular music studies. A gap between the literatures is identified.
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Содержание
1 | |
6 | |
3 Marketing in the film industry | 26 |
4 The marketing of theatre | 42 |
5 The marketing of opera | 68 |
6 Marketing and jazz | 98 |
7 The theory and practice of visual arts marketing | 119 |
understanding different types of audiences | 139 |
a multisectoral interdisciplinary and international perspective | 159 |
10 Key issues in arts marketing | 187 |
References | 198 |
Index | 219 |
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activity amateur approach art for art’s art’s sake artistic Arts Council arts marketing theory arts organisations artwork attendance attract audience Australia Council avant garde behaviour Birmingham Opera Company box office brand identity chapter commercial concerned consumer consumption create creative cultural economic Elif Shafak European example experience fans film industry focus focused funders funding genre global glocalization groups hedonic Iain Fraser identify impact important income increasing individual involved issues jazz JazzAce marketing mix Model Army museum marketing music brand musicians non-profit offer opera companies participants performing arts perspective political popular music professional programmes promotion range relationship role schools Scottish Opera sector social society strategies studies subsidy success target theatre Theatre Royal tickets tion touring understanding University of Hertfordshire venue visitors visual arts marketing Whitehall Theatre women